![]() ![]() "We are proud to debut this digital-first, holistic campaign for GSK which will bring greater awareness to an important health topic and is a call to action for parents everywhere," said Maura O’Donovan, vice president, Ad Sales Partnerships, A+E Networks. "Asking questions is key – and we hope the film leads to more parents talking to their child’s doctor about meningitis B vaccination." "Many parents may not know there are two different types of vaccinations needed to help protect against the five vaccine-preventable serogroups of meningitis, one for serogroups A, C, W and Y and a separate one for meningitis B," 5,6 said Leonard Friedland, MD, Vice President and Director of Scientific Affairs and Public Health. ![]() Frye hears from those impacted by the disease and shares their stories to encourage parents to ask questions and talk with their teen’s doctor about meningitis B vaccination. It includes discussions with a medical expert, a meningitis survivor and mothers who have lost their children to meningitis B. Part of GSK’s Ask2BSure campaign, the short film features actor, documentarian and GSK spokesperson Soleil Moon Frye, alongside an appearance with her friend and Lifetime movie veteran, Melissa Joan Hart. ![]() 3,4 Available today at /Ask2BSure, the short film will begin airing on Lifetime Sunday, June 25 at 12 pm EDT/11 am CDT, check local listings for additional airings. View the full release here: Īlthough uncommon, meningitis B is a potentially serious illness that can cause life-threatening complications and even death, 1,2 with teens and young adults between the ages of 16 and 23 at an increased risk for contracting the disease. The film, entitled "I Never Thought to Ask: A Mom's Quest for Answers" with Soleil Moon Frye Brought to You By GSK" takes viewers on a journey of discovery, as Soleil connects with a medical professional, and individuals and families affected by the disease – learning about important questions parents can ask their teen’s doctor. PHILADELPHIA, June 20, 2023-( BUSINESS WIRE)-GSK plc (LSE/NYSE: GSK) announced today the launch of a new short film in collaboration with Lifetime that raises awareness among parents of teens and young adults about meningitis B vaccination, and the potential risks of meningitis B. View the short film and promotional videos featuring survivors and families affected by meningitis B at /Ask2BSure "I Never Thought to Ask: A Mom’s Quest for Answers" with Soleil Moon Frye, Brought to you by GSK, is a short film that aims to raise awareness about meningitis B and vaccination. ![]()
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